Google PPC

Hi Mom Ultrasounds

Hi Mom 4D Ultrasound provides live pre-natal photo and video imaging for expecting parents. The owners asked for a review on their Pay Per Click advertising with Google AdWords. It was discovered that they were spending double the amount they should have been investing to target this group. Hi Mom Ultrasounds was on average paying $600 plus on pay per click advertising to get a little over 200 visitors per month on their website.

We examined their campaign and made necessary changes to run better efficient ads. As part of these discoveries, negative keyword terms in search queries were turning up in Google Analytics. We adjusted the terms in their AdWords account to not trigger off wasted advertising as well as not compete against themselves online.

Within a month, their costs of their ads dropped in half while doubling the amount of click traffic.

Client: Hi Mom Ultrasounds

Category: Internet Marketing – Google Pay Per Click

Date: August 2018